Logomark
Our identity has been developed to reflect our spirit, culture, and forward thinking approach to the building industry.
The DARE® design system is made up of a primary wordmark, stacked fill icon, 'D' icon, NTH® assets, and a series of iconography. The simplicity of our presence makes space for our solutions and impact to do the talking. If in any doubt while using this brand, "less is more" should be your guiding principle.
How DARE® engages with our community will continually evolve. Don't use these guidelines as gospel - take them as your starting point to create. We're a daring brand, make sure the audience feels that.
Primary Lockup
We lead with our wordmark as the hero of our identity. Our name and represents our brand culture, and this should be used as the 'logo'.
.75’’ or 50px
MINIMUM SIZE
This version is not intended for extremely small sizes. The minimum height is .75” for print applications and 50px for digital.
Clear Space
Clear space, or negative space, is the area that surrounds the wordmark, icons, or brand assets that is completely clear of any other graphical element. Clear space helps the wordmark stand out from the rest of the elements on the page and ensures legibility, even at small sizes. As a general rule, the more clear space, the better.
Colour Variations
Our logo should only ever be used in our two primary colours to ensure maximum contrast in any given environment.
If you would like to use our logo outside of this approved palette, or in a partnership context that would alter the appearance of our brand please reach out to our brand team.
Nothing to Hide
Our 'Nothing to Hide' symbol and wordmark is designed to create a sub-identity within our overall brand system. More than anything, this NTH® reflects our culture and can be used as the badge of our identity on merchandise, and other 'culture led' brand applications.
